We know a good concept when we see one, and get cranky until we’ve got everyone to see it from our perspective. So if you are a brand seeking something fresh or an OTT seeking great content- We are the ones for you!
We develop and nurture concepts to the point that their expression becomes presentable, and thus shareable. Writer's room, project collaborations, story bibles - whatever the requisition, drop us a message!
We ensure that your concept smoothly sails through every part of the production chain. We partner with the most efficient teams and deliver what we promise.
We have 5 shows in various stages of development and production currently. Curious? Let's meet!
Genre Mapping with data science. Did you know that Netflix has around 76,000+ micro-genres of Movies and Shows?
Get your audience to work for you. Map out the audience who will lap up your media offering. We offer qualitative and quantitative solutions to help you figure out the right audience for your content.
We help in optimizing your spends for better efficacy.
Ensure your content reaches a lot of eyeballs and screenagers!
Any investment should ideally give great returns. Can you say the same about your content investment?
Utilizing Co-occurrence, Collaborative Filtering and Binary logistic regression; we get your data to work for you.
We help in data visualisation and create the ideal dashboards for you which ensure less junk and more actionable insights.
What is the definition of success in OTT world of content? How many views? Subscribers? Retention? We help you define your targets.
Reach your core audience and measure success.
Unsure where to start? Our workshops will help you get on track, understand the basics and build new skills.
The FusedBulb Youth Outreach Programme is ideal if you want a jumpstart for your youth show! We organise college/hostel screenings across India.Ideal for brand interactions, engagement and fun!
Fused Bulb is a young media company started by Ekalavya Bhattacharya which focuses on Content, Analytics and OTT Strategy.
Ekalavya has been part of the Indian digital media space for nearly 14 years. In his most recent role, he was the Chief Strategy Officer at ALT Balaji (The OTT arm of Balaji Telefilms). At ALT apart from spearheading data / analytics / content strategy, he led a creative team working directly with Ekta Kapoor and was responsible for some of their must successful shows.
Prior to ALT Balaji, Ekalavya was AVP and Digital Head at MTV India (with stints at MTV Japan and US in his 5+ years period at Viacom). He was responsible for the disruptive growth of MTV Roadies and also multiple award-winning shows like Drive with MTV and Chase the Monsoon.
Fused Bulb believes in the power of Geographically agnostic content and is currently working with multiple OTT platforms and brands. The team at Fused Bulb boasts of multiple years of experience across various media companies and also has Al and Machine Learning expertise which mixes data and analytics to drive Content Strategy and Marketing.
You can also send us an e-mail at eka@fusedbulb.com for corporate inquiries.